With themajor advances of the Internet throughout the past couple of years, websites have come to play a central role in themodern\nmarketing business program. However, simply owning a website is not enough for a business to prosper on the Web. Indeed, it is\nthe level of usability of a website that determines if a user stays or abandons it for another competing one. It is therefore crucial\nto understand the importance of usability on the web, and consequently the need for its evaluation. Nonetheless, there exist a\nnumber of obstacles preventing software organizations from successfully applying sound website usability evaluation strategies\nin practice. From this point of view automation of the latter is extremely beneficial, which not only assists designers in creating\nmore usable websites, but also enhances the Internet users� experience on the Web and increases their level of satisfaction. As a\nmeans of addressing this problem, an Intelligent Usability Evaluation (IUE) tool is proposed that automates the usability evaluation\nprocess by employing a Heuristic Evaluation technique in an intelligentmanner through the adoption of several research-based AI\nmethods. Experimental results show there exists a high correlation between the tool and human annotators when identifying the\nconsidered usability violations.
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